Lucy Rose, USA



With her distinctive combination of education and experience in health care for-profit, non-profit, government, and patient care settings, coupled with her extensive experience as a trainer and educator, Lucy exudes the depth of knowledge and expertise necessary to move this cause forward with passion and perseverance.

As the founder and CEO of Lucy Rose and Associates (LRA), LLC, a global consulting firm, Lucy has committed her professional career to improving global public health through the development and appropriate messaging of prescription drug and biotech products, the creation and implementation of successful compliance programs, regulatory and medical training for appropriate professionals, strategic advice on communications and drug development, and the leadership growth of industry professionals.

Whether in the Board Room, in the Executive Suite, or working with new professionals, she is committed to providing the foremost strategic consulting, leadership development, and impactful training in the industry. Her experiences over the past 20 years span the market with exposure to hundreds of life sciences corporations.

Prior to founding LRA, Lucy served as the Director of the Office of Training and Communications for the Center for Drug Evaluation and Research (CDER) of the Food and Drug Administration. There she designed and implemented programs to improve external communications with the pharmaceutical industry, health care professionals, and consumers. Additionally, she designed and
implemented programs to improve employee performance, including leadership and management development.

Lucy led CDER’s Division of Drug Marketing, Advertising and Communications (DDMAC) from 1993 to 1995. In this capacity, she was responsible for the regulatory oversight of all prescription drug advertising and marketing to U.S. health care professionals and consumers.

Prior to joining FDA, Lucy was associated for seven years with Bristol-Myers Squibb Pharmaceuticals. She began her career as a sales representative, served as a regional sales trainer, and for four years was the District Sales Manager of the Washington, DC district. Lucy earned a B.S. degree in biology from Salem College in Winston-Salem, NC and an MBA from Averett College. In addition, Lucy graduated from the Wake Forest University Physician Assistant Program as a board-certified Physician Assistant.

Lucy has been honored with a number of awards. The FDA twice selected her for their highest leadership accolade, the Award of Merit, for her leadership at DDMAC and at the Office of Training and Communication. DTC Perspectives and PHAME have elected her to their respective Direct to Consumer Hall of Fames for her many years of leadership in the DTC arena. In 2015, she was an awarded recipient of the Top 40 Healthcare Transformers (Medical Marketing and Media). Additionally, she speaks extensively at professional conferences and has guest lectured at UCLA, Harvard, UC Berkeley, Tufts, and Seton Hall University.