Ed Saltzman is Executive Chairman and Founder of Defined Health, a Cello Health business. Defined Health is a leading strategic business development advisory firm serving senior executives in pharma, biotech and investment sectors at clients based in the US, Europe, Japan/Asia and Israel. Ed is an in-demand speaker on industry issues and has been recognized widely as an early “spotter” of key trends that go on to have significant impact within the life sciences industry, especially as these pertain to the licensing and business development field. He notably coined the term “Proof of Relevance,” to describe indisputable demonstration of clinical and economic value in drug development. He is a recent recipient of the LES Frank Barnes Mentoring Award for his contributions to education in the life sciences sector. Ed is an advisor to the Israel Biotech Fund, and a member of the Licensing Executives Society (LES) and the New York Pharma Forum. He is on the Board of Directors of Vidac Pharma. Ed is a graduate of New York University.